Hands up if you know what top-of-funnel content is! 🙋🏻♂️ Now, do you know why it’s the last type of content you should spend time on? Let’s break down this misunderstood ecommerce content strategy. The Sales Funnel: Where to Focus First Imagine you run an #ecommerce store selling post-operative support garments (stay with me here). … Read more
I’ve been an ecommerce SEO specialist for about 10 years. This blog and my YouTube channel are designed to help you, as an ecommerce business owner, get better at SEO by understanding how it works. In this post, I’m going to talk about why ecommerce stores should blog. Blogging for Ecommerce SEO: A Guide to … Read more
If your product pages are stuck on page two of Google, you’re in a frustrating spot. You’ve done enough to catch Google’s attention, but you’re not quite there to enjoy the massive traffic boost that comes with a page one position. The good news? Moving from page two to page one doesn’t usually require a … Read more
Achieving a page one ranking on Google for your e-commerce store is no small feat. It takes a combination of optimised content, solid technical SEO, and building authority through backlinks. However, maintaining that position can be just as challenging—if not more so. In this post, I’ll share actionable tips on how to protect your ecommerce … Read more
If you’ve been asking yourself, “Why is my e-commerce store stuck on page two of Google?”, you’re not alone. Many online store owners find it challenging to identify what’s holding their website back. While ranking on page two is a significant achievement, it’s often the difference between mediocre traffic and the massive sales boost that … Read more
In this post, I’ll explore the challenges and strategies involved in getting your online store to rank higher on Google. Using the keyword “lavender honey” as a case study, I’m sharing a mix of strategies and tactics to close the gap between your site and the top-ranking positions that you’ll find valuable whether you’re an … Read more
As an SEO professional with over 10 years of experience, I’m passionate about helping e-commerce site owners like you enhance your online presence and drive more traffic to your website. Today, I’m examining a hot sauce retailer called “Some Like It Hot” to see how they use blogging to grow their traffic—and how they could … Read more
I like to find websites to explore their SEO based on my own preferences. I’ve looked at scratchings recently and I’ve looked at coffee, and I think it’s only right that I now turn to alcohol. One of my favorite drinks is rum, which is what ultimately led me to find online spirit retailer Craft … Read more
Category tags in an ecommerce store are a fabulous way to organise your content and you should absolutely use them! What you should not do is allow Google to list your tags in its index! Each tag you create for your Shopify store also generates a tag page with a brand new url. In my … Read more
I love a pack of pork scratchings with a beer in my local pub on a Friday evening, so I decided to have a look for online suppliers of this divisive snack. What I discovered was a great example of an unoptimised category page on a Wix website. My ‘weak category pages’ example, shown in … Read more