SEO Videos for Small Biz Owners

On this page, you’ll find short videos covering all aspects of SEO for a small or medium-sized business.

The idea is to help you as a business owner improve your own SEO by taking simple steps that are clearly communicated.

How Google Works

This first video in the series studies EAT, which is an acronym that stands for Expertise, Authority, and Trust.

This is the key way in which Google decides which pages to prioritise for the results to a search query. When you understand this principle, it makes everything that follows have more resonance.

For a more detailed look at this topic, visit Moz.com and their excellent guide (link opens a new tab).


Keywords

Keywords are a vital part of producing content that will get ranked highly by Google and will bring organic visitors to your website to buy your products and services.

In this video, discover what keywords are, where to find them, and how to use them most effectively.


User Intent

Once you’ve got to grips with your keywords, you need to understand the user intent behind them.

One of the biggest issues I see with business blogs is that they don’t hit the intent properly. It’s no good serving a transactional page for an informational search… it just won’t rank!

To find out what all of this means, check out the video below.